time to reflect
This project was initiated during the 2020 lockdown. The aim was to use this quarantine to take the time to reflect, share and support one another. The result is a collection of one-off retroreflective postcards by a group of designers/artists/creatives. The postcards were given away through social media and sent to dear ones with a message of support. Scroll down to the end of the page for the full story.
Click on the images to see the retroreflective material light up.
about the project
In these strange times everything seems to be on hold and this quarantine is for many a time to reflect. As we are all stuck at home, we continue to look for ways to connect with others through alternative routes, mainly digitally. Reflecting, staying connected and sharing are more important topics than ever. This project is about bringing these three topics together in a new way, both in the digital ánd the analog realm.
In my design practice I have been working with retroreflective material for a while. From an aesthetic point of view, this material is best known as the grey stripes on yellow safety jackets, but I’ve discovered that it has much more potential than that. It is time for me to share this material’s potential with other designers/artists: I have invited fellow creatives to use the material to make postcards. The aim is to share, inspire, connect and to literally and figuratively take the time to reflect.
The beauty of a postcard lies in its duality. The front of the postcard is meant to be bold, beautiful, eloquent, thought provoking, for everyone to see. Meanwhile the back often delivers a very different type of message: personal, thoughtful, even confidential. The postcard is an analog means of communication, but its visual character makes it suited for the digital realm as well, and in particular for image-focussed types of social media.
The result of this project is a collection of unique one-off reflective postcards. The postcards are shared on social media and we invite our audience to participate and win a card for a friend. We choose one winner for each postcard and send it to the friend of the winner, with a personal message from the winner on it.
Postcards are the perfect way to stay in touch and send a heartfelt message to a loved one in these difficult times. They help (re)connect individuals as they are a means to reach out, to stay in touch in a personal way while doing our share of social distancing. Yet as a whole this collection of postcards also creates a larger picture. It represents a collective reflection of our current times.
With this project, I would like to extend an invitation to take the time to reflect and to reconnect.
For press enquiries, please email to: mail@juliethissen.com
Concept and initiative by the cyclist / Julie Thissen
This project is part of the 1m2 collective.
A very big thank you to all the creatives who are taking part in the project!
And a special thanks to: Mark Terberg, Martina Margini, Leo Duverger, Pauline Thissen.